New Precision Seeding Field Demonstrations announced at Olds College

OLDS, ALBERTA, CANADA (March 17, 2016) – Olds College, Agri-Trade Equipment Expo, Olds Regional Exhibition and dmg :: events (Canada) inc. are partnering to develop and organize a new Precision Seeding Field Demonstration showcase at Olds College.

This new season long demonstration will feature contributions from leading seed, chemical and fertilizer suppliers, but the focus will be on demonstrating the equipment from seeding through to harvest. The Precision Seeding Equipment Demonstration Plots are an excellent addition to the highly anticipated FutureFarm Canada Expo. Alberta’s farming community is invited to come and observe leading manufacturers’ newest technologies on precision seeding and cultivating demonstrations.

Field demonstrations will begin in spring with an initial seeding showcase and we will have a number of follow up demonstration field days (chemical application and harvesting) throughout the growing season, with the pinnacle event being held in conjunction with FutureFarm Canada Expo, July 6-8, 2017 at Olds College.

FutureFarm Canada Expo, a joint venture between Olds College and dmg :: events is reshaping agricultural industry events in Alberta with an outdoor equipment exhibition, live equipment demonstrations, education and plenty of great Alberta hospitality. The Expo is a unique trade show focused on scientific advancements and innovations required for tomorrow’s agriculture businesses and future farm generations.

“Olds College is thrilled to partner with Agri-Trade, Olds Regional Exhibition and dmg events to create this unique showcase,” explains Tanya McDonald, Vice President Advancement at Olds College. “Olds College is proud to be a leader in agriculture education and applied research; through these valuable partnerships we can continue to be innovators of industry, a leader in Smart Agriculture, and a responsive member of the community.”

Dave Fiddler, Show Manager of Agri-Trade said “Agri-Trade is excited to be working co-operatively with this group of industry leaders. This collaboration allows us to work with not only FFCE, Olds College and ORE, but with our exhibitors and partners in providing a valuable interactive demonstration, something that we cannot do in November. Working together we benefit not only our own shows and organizations but the entire agriculture sector in western Canada.”

“Considering ORE’s rich and steadfast commitment to agriculture over the last 118 years we are excited to welcome pioneering businesses and entrepreneurs, progressive producers and industry stakeholders to our community,” said Tracy Gardner, Event Manager, Olds Regional Exhibition. “Future Farm Canada Expo & Strategic Field Demonstrations are perfect ways to “explore” innovation, “educate” our engaging urban and rural audience while also “inspiring” and celebrating our next generation of youthful passion and talent.”

“This new partnership with Olds Regional Exhibition, Agri-Trade, Olds College and dmg :: events brings a great new learning opportunity to the Alberta agriculture sector,” said Wes Scott, Executive Vice President, dmg events. “Not only is Western Canada being offered a brand-new demonstration based agriculture event with FutureFarm Canada Expo in July, our collective clients now have the opportunity to being a part of a year-round seeding demonstration series – a first for Alberta. Olds is the place for industry to meet, learn and do business.”

About Olds College

Olds College is the premier Canadian integrated learning and applied research community specializing in agriculture, horticulture, land and environmental management. Olds College first opened its doors in 1913, and now includes programming that covers Animal Sciences, Horticulture, Land & Water, Fashion, Business, Hospitality & Tourism and Trades & Apprenticeships. For more information visit oldscollege.ca.

About Agri-Trade

Agri-Trade is a joint venture of the Red Deer and District Chamber of Commerce and Westerner Park. Because of Agri-Trade’s unique timing, we are the first show after harvest as well as the first show that kicks off a new planning season for producers. Agri-Trade happens over four days each November and is host to nearly 500 exhibitors representing the very best in agriculture equipment, technology, service and products. For more information visit agri-trade.com.

About Olds Regional Exhibition

Olds Regional Exhibition is considered one of the essential pillar organizations in Olds Alberta. Olds is less than an hour north of Calgary, in the rich farming region of central Alberta. ORE is proud to offer quality venues and collaborate with industry and community stakeholders to deliver programming in our community, focused on elevating youth development, agricultural and agribusiness and enhance rural lifestyles. For more information visit oldsregionalexhibition.com.

About dmg :: events

dmg :: events was founded in 1989 and now manages over 80 events in up to 25 countries each year. Headquartered in Stamford, Connecticut, it is currently active in North America, the Middle East, North Africa, Europe, Asia, and Australia, employing over 300 staff. dmg :: events is a wholly-owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. DMGT’s history dates back to 1896 when the Harmsworth brothers (Alfred and Harold) established the Daily Mail newspaper in the United Kingdom.For more information visit dmgevents.com.

Blayne Meek

Manager, Corporate Communications,
Olds College

(403) 556-4760

Dave Fiddler

Show Manager,
Agri-Trade

(403) 755-7124

Tracy Gardner

Show Manager,
Olds Regional Exhibition

(403) 556-3770

Wes Scott

Executive Vice President, dmg::events

(403) 209-3555

New Outdoor Farm Expo to be hosted at Olds College

OLDS, ALBERTA, CANADA (November 23, 2016) – dmg events (Canada) inc., a wholly owned subsidiary of DMGT (Daily Mail Group & Trust plc) and Olds College are partnering to develop and organize a new event for the agriculture industry.

FutureFarm Canada Expo 2017 is a unique trade show focused on scientific advancements and innovations needed for tomorrow’s agriculture businesses and future farm generations. The event will take place at Olds College on July 6 – 8, 2017, coinciding with the kick-off of the Calgary Stampede. The exhibition will focus on Canada’s unique agricultural landscape and feature international companies demonstrating the most innovative products and services in the industry. FutureFarm Canada Expo is changing the model of current shows by attracting new to market exhibitors and international attendees.

Olds College is the premier Canadian college for integrated learning and applied research specializing in agriculture. Event attendees will network, meet industry experts, enjoy onsite demonstrations and have the opportunity to participate in onsite courses offered by the College. The Expo site will be the same location that was used to host the highly successful 2013 World Plowing Championships.

This show has come about as result of the fast changing nature of agriculture as it adjusts to production, profitability and environmental challenges. FutureFarm Canada Expo will be the show to see and learn about Smart Agriculture technologies and practices that are being implemented in response to these opportunities.

“dmg events is thrilled to enter into a long term partnership with Olds College and have the opportunity to develop a world class event that fully represents the agriculture industry,” said Wes Scott, Executive Vice President, dmg events. “In addition, we are excited to utilize our unmatched market reach to bring this unique event to Western Canada.”

Olds College is partnering with dmg events to host FutureFarm Canada Expo to capitalize on the opportunity to profile smart agriculture in Alberta. Tanya McDonald, Vice President, Advancement at Olds College says, “We have a unique ability, in collaboration with stakeholders in the agricultural industry, to demonstrate and showcase emerging technologies and innovation in an outdoor learning environment.”

About dmg::events

dmg events is the name behind many of the largest events in the world, such as The Big 5 (Abu Dhabi, UAE); Global Petroleum Show (Calgary, Canada); The Hotel Show (Dubai, UAE); ADIPEC (Abu Dhabi, UAE); Index International Design Exhibition (Dubai,UAE); International Pipeline Exposition (Calgary, Canada); Heavy Oil Latin America Conference & Exhibition (Mexico); Oil Sands Trade Show & Conference (Fort McMurray, Canada); and Gastech (Japan). Headquartered in London, UK with offices in key locations including Calgary, Canada; Abu Dhabi, UAE; Houston, Texas; and Dallas, Texas; dmg events brings more than 100 years’ experience in organizing exhibitions and conferences around the world. For more information visit dmgevents.com.

About Olds College

Olds College is the premier Canadian integrated learning and applied research community specializing in agriculture, horticulture, land and environmental management. Olds College first opened its doors in 1913, and now includes programming that covers Animal Sciences, Horticulture, Land & Water, Fashion, Business, Hospitality & Tourism and Trades & Apprenticeships. For more information visit oldscollege.ca.

For more information contact:

Denver Colvin

Event Manager,
dmg :: events

(403) 209-3567

Blayne Meek

Manager, Corporate Communications,
Olds College

(403) 556-4760

Kerry T. Moynihan

Director, Guest Experience, Logistics & Operations,
Olds College

(403) 559-6477